Actualidad – Quum

31 de March de 2025

Product and corporate communication, News

Caer en el greenwashing: La comunicación que transforma no se finge

Hablar de sostenibilidad es tendencia. Pero hacerlo sin sustancia, sin compromiso real y solo para quedar bien es greenwashing y pereza comunicativa. El conocido como greenwashing –estrategia que utilizan algunas empresas para aparentar ser más respetuosas con el medio ambiente de lo que en realidad son – es un atajo peligroso, una trampa que las marcas caen por no entender el rol de la comunicación. La comunicación debe ser creativa, relevante y transformadora, reflejando genuinamente los valores en los que la marca se sustenta.

El radar social no perdona

En la era de la hiperconectividad, las redes sociales son el detector de mentiras perfecto. Un post en Instagram, un hilo en X (antes Twitter) o un video en TikTok pueden desmontar en minutos cualquier mensaje que huela a lavado de cara ecológico. La comunidad digital está atenta, analiza, cuestiona y expone sin piedad a las marcas que se suben al carro de la sostenibilidad sin tener acciones concretas que lo respalden.

Las marcas que caen en el greenwashing lo hacen porque eligen lo fácil: cambiar el color de su logo a verde, usar palabras como «eco-friendly» o «sostenible» sin pruebas. Pero el público ya no se conforma con palabras bonitas. Quiere hechos.

La solución: Transparencia y sostenibilidad como un camino, no una meta

El camino más inteligente para lleva a cabo una óptima comunicación de marca es apostar por la transparencia. Si hay un objetivo de sostenibilidad en marcha, la mejor estrategia es compartirlo con honestidad, con datos y con avances concretos. Si hay retos por superar, es bueno reconocerlos en lugar de fingir ser perfectos.

La sostenibilidad no es un destino al que se llega, sino un camino en constante evolución. La audiencia valora cada vez más a las marcas que muestran su proceso completo, incluyendo los desafíos y obstáculos que encuentran en el camino.

Ser transparente implica reconocer que hay aspectos en los que aún no se ha avanzado tanto como se quisiera, que hay equivocaciones, aprendizajes y ajustes que se van realizando por el camino. Este enfoque no solo construye confianza, sino que también humaniza a la marca. De la misma manera que los influencers que comparten sus vulnerabilidades conectan mejor con su comunidad, las marcas que admiten sus limitaciones, pero demuestran un compromiso real con la mejora, y logran generar una relación más auténtica con su audiencia.

No se trata solo de celebrar los logros, sino de ser claros sobre lo que aún falta por mejorar. Las marcas que reconocen sus desafíos y comparten cómo están intentando superarlos generan confianza y credibilidad.

No hace falta ser perfectos. Hace falta ser reales, porque la verdad bien contada sigue siendo la estrategia más poderosa.

Paula Mediano

9 October 2024

News, Sustainability, Tribune

Reporta 2024 Report: Quum continues to promote corporate transparency

For the past 14 years, we at Quum have been proud to promote and coordinate the Reporta ReportThe report, the benchmark ranking that measures the quality of accountability of listed companies in Spain, has become an essential starting point for understanding how organisations report both financial and non-financial information in an increasingly demanding and sustainability-focused business environment. This report has become an essential starting point for understanding how organisations report both financial and non-financial information in an increasingly demanding business environment focused on sustainability.

Results of the 2024 edition: A new all-time high

Last September we presented the 2024 edition of the Reporta ReportThe results could not have been more encouraging. The average score has reached 52.2 points out of 100The new score was almost 2 points higher than the previous year, setting a new record in terms of score and growth.

On this occasion, the following were analysed 110 companiesand once again, Santander y CIE Automotive lead the ranking, both with 86 points. Endesa is in third place, improving two positions with a score of 83.3 points.

For the first time, the Technology and Telecommunications achieves the best sector average with 63.1 pointswith Telefónica in the lead. This sector has overtaken the traditionally strong Oil and Energywhich this year has obtained 61.2 pointswith Endesa leading the category.

However, not all sectors have advanced at the same pace. Consumer Goods (46.2), Consumer Services (48.1) y Financial Services and Real Estate (50.9) are below average. Within these sectors, companies such as Inditex, NH Hotel y Banco Santander as the best rated.

Progress and areas for improvement in accountability

This year's analysis reveals significant progress, although the focus remains on the environmental side. The information Environmental and on Employees, especially health and safety, are the best reported indicators, as they deal with issues that have been worked on over the years. However, the social aspect as a whole is not what is best reported by listed companies, which tend to focus excessively on social action.

Another critical area is the management of the ESG function which tends to focus on the role of the board of directors and does not delve into the operational management of ESG. Although the double materiality has made significant progress - with almost 70% of companies In addition to conducting a comprehensive analysis of ESG and financial impacts, the integration of operational management with business strategy still presents opportunities for further development.

With regard to the Human Rights and Environmental Due DiligenceThis field is at a very early stage. The 32% of companies evaluated have obtained a score of 0, with only the 14% has achieved a score of 3 or 4, indicating that there is still some way to go in this area.

An event to share knowledge and promote sustainability

This year we presented the Reporta 2024 Report in a face-to-face event at AENOR's headquarters. It was a meeting place to delve into trends in sustainability and accountability, with the participation of experts who shared their knowledge and experience. The event was led by our Director of Business Development, Innovation and ESG, Almudena Alonso, and brought together leading professionals in the field of sustainability.

On the one hand, we had a very didactic explanation of the future CSRD by José Mariano Moneva, professor at the University of Zaragoza and member of the EFRAG Sustainability Reporting Technical Expert Group. On the other hand, it was a pleasure to have several Sustainability Directors from listed companies for a rich debate and we would like to thank once again Marco Masip, Director of Strategy and ESG Reporting at Telefónica; Antonio Burgueño, Director of Sustainability at FCC Construcción; José Miguel Tudela, Director of Sustainability and Climate Action at Enagás; Marta Gil de la Hoz, General Manager of Strategy, Innovation and Sustainability at SACYR, and Santiago Velázquez, Director of External Communication and Sustainability at Línea Directa Aseguradora.

A future driven by transparency

Quum's purpose with the Reporta Report has always been clear: not to lose sight of the true value of sustainability and transparency. As Almudena Alonso, director of business development, innovation and ESG at Quum, "Our goal is for companies to understand that the sustainability challenge goes far beyond a simple checklist. It is about assessing the willingness to be transparent, analysing the relevance of their ESG strategies and how these align with their business"..

In an increasingly sustainability-oriented world, the reports that companies make available to their shareholders and stakeholders have become essential management tools. They are becoming increasingly detailed and will be further enhanced by the implementation of the CSRD in 2025. These documents not only serve to comply with regulations, but also allow for a deeper reflection on the path towards a sustainable economy.

At Quum, we will continue working to accompany companies in this process, promoting the advancement of ESG strategies and plans and clearer, more accessible and rigorous communication aligned with the values of transparency and sustainability that the current context demands.

4 January 2024

News, Business

World Economic Outlook 2024

We start the year working with our client IEB submitting its report "World Economic Outlook 2024".. Proud to publicise this work, which promotes the financial education and which has developed Aurelio García Del Barrio ZafraD. in Economics and Director of the Global MBA with a specialisation in finance at IEB. Although this report is not very optimistic in its main conclusion: The global economy will continue to show signs of cooling and weakness.

García del Barrio warns in the report that "Global growth estimates point to an environment of economic slowdown in which the transmission mechanisms of monetary policy to the real economy are beginning to show their effects more strongly, with credit contracting, labour markets weakening and inflation showing clear signs of moderation".

From the IEB, the expert points out that the impulse that fiscal policy has been providing will start to be withdrawn in 2024, in sync with the monetary tightening cycle.. The reduction in the inflationary rhythm has not yet reached the desired degree in terms of both the present rate and expected inflation, exceeding at both times the target set by the different central banks and confirming that economic policy still has to counterbalance a multitude of cyclical factors and different degrees of sensitivity to interest rates, as well as structural factors that emerged in the wake of the pandemic, such as the energy transition, deglobalisation, the relative scarcity of labour, the protectionism of resources and the greater role of fiscal policy.

Do you want to have the full report? You can download the full report here: https://online.fliphtml5.com/ymhls/pral/

12 June 2024

News

One more year we are partners of the Financial & Fintech Innovation Summit

That we support innovation and the world of fintech is obvious: the Crypto Week Madrid Summitthe Open Expo Europe or the Financial & Fintech Innovation Summit . Once again at this event, now in its 6th edition, we collaborated both in the planning of the content and in the presentation of the awards, the Financial Innovation Awards, which are always presented by our director of the financial communication area, Cristina Murgas.

What's in store for this edition? More than 80 participating companies, more than 60 presentations and more than 8 finlabs are some of the numbers of this event that will take place on 29 October 2024 in the Truss Room of the WiZink Center in Madrid.

#FIS24 is designed on the basis of three halls with different themes: "Finance & Fintech Innovation Forum", "AI, Blockchain & Crypto Forum" and "Cybersecurity finance, Insurance & Banking Forum".

The event is aimed at the financial ecosystem; entrepreneurs, finance professionals, investors, banks, insurers, among others.

From technological advances to regulatory changes, the financial industry is always on the move and it is essential to stay ahead of emerging trends. More than 300 financial industry professionals will participate in the event where they will be able to discuss, share and be inspired by case studies as well as have the opportunity to meet other industry professionals, generate contacts and partnerships.

Do you want to know the full agenda and register? All the information at: VI FINTECH INNOVATION SUMMIT 2024 - Urban Event Marketing Agency.

20 May 2024

News

Aránzazu de Miguel new ESG account director

Aránzazu de Miguel joins the Quum family as account director. We reinforce the ESG area from where we develop our clients' strategies and positioning to address the growing environmental, social and good governance demands. Aránzazu comes to reinforce the team that combines the technical knowledge of sustainability experts with expertise in reputation management and storytelling techniques.

Do you want to meet Aránzazu?

He holds a degree in Telecommunications Engineering from the University of Alcalá de Henares and a master's degree in CSR and Leadership from the same university. He has extensive training in ESG with courses such as Statement of Non-Financial Information o Theudy of Sustainability Reportsboth by Campus AENOR. With experience in the private sector, as a consultant in technology multinationals, and also in the third sector, as head of CSR at the Juan XXIII Roncalli Foundation, he has extensive experience in functions such as the creation and drafting of reports, sustainability master plans and double materiality analysis.

"The arrival of Aránzazu as account director, with a technical profile in the ESG area, is a consequence of our continued growth and responds to our commitment to continue offering the best services to our clients, who want a comprehensive partner for their needs in the field of sustainability".says Almudena Alonso, our director of innovation, new business and ESG.

At Quum we offer consultancy for the entire cycle of companies' needs. We carry out situation diagnoses, including benchmarking We provide sustainability reporting, CSRD gap analysis, dual materiality analysis and platforms for listening and dialogue with experts and impacted stakeholders. We also develop sustainability master plans, as well as all types of policies or codes, help to define and activate purpose, optimise partnerships and assist in the preparation of certifications or ratings. We also offer training services in sustainability for managers both incompany as in the open.

Our team has extensive experience in building sustainability narratives and in sustainability positioning and communication plans, as well as in accountability, where we are pioneers. We publish annually Reporta ReportThe study on the quality of the information published by the companies that form part of the Madrid Stock Exchange General Index (IGBM) in their NIBEs and Integrated Reports.

19 April 2024

News

We start working with Unoconcinco!

The Daniel and Nina Carasso Foundation has entrusted Quum Comunicación with the organisation of its event. onefivefive. Thus, different professionals from our consultancy firm in the areas of communication, branding and events are working to make these meetings that promote sustainable food a success. We will take care of the communication of the event, its production and design, the technical secretariat and the creation of its creative pieces.

The meetings, which can be followed in person and online, will take place on 27 June at the headquarters of the Francisco Giner de los Ríos Foundation in Madrid. Access will be free with prior registration at: unoconcinco.org.

This event is aimed at: non-profit organisations or organisations belonging to the social and solidarity economy in the sustainable food sector, professionals in the field of research and teaching, professional organisations, companies in the sector that integrate the vision of sustainability, philanthropy and social impact investment funds, public administrations and the media.

What is unoconcinco?

Aware of the importance of food for people's health and its key role in the construction of a more just, inclusive and ecological society, the Daniel and Nina Carasso Foundation is launching a new project to promote the development of a more just, inclusive and ecological society. unoconcinco II Sustainable Food Encounters. It is a space to foster collaboration in favour of the transition towards sustainable food in Spain.

It aims to facilitate debate between the different actors in the sector, to reflect on the main challenges of sustainable food in a context marked by our society's common goal of limiting global warming.

It is also a meeting place to understand, share, discover and connect people and organisations in order to build a fairer and more resilient food system. It will bring together a panel of around 50 experts to generate dialogues, debates and workshops on different topics related to the transition towards sustainable food in Spain. In addition, networking areas will be provided to facilitate the exchange of knowledge and experiences between participants and invited attendees.

19 April 2024

News

Clara Martínez, our new social media manager

We have strengthened our communication area, from which we design content strategies and social media management for our clients. The consultancy firm has been offering, since the birth of social media, services of community manager for its communication clients such as the IEB (Instituto de Estudios Bursátiles), Protos Winery or Grupo Lar's rental housing management company, Vivia Homes.

Clara has a degree in Journalism from the Complutense University of Madrid. She holds a master's degree in event organisation, management and direction from IED Madrid and Power Digital Marketing from The Power MBA. She has eight years of experience in the field of digital communication. Her professional career began in the publishing houses G and J (Mia and Clara) and later Zeta where she worked in the digital and social media area. Subsequently, she has been Social Media Manager and Digital Marketing in different companies such as the digital talent accelerator The Bridge or the Excelia consultancy firm.

"Clara's arrival is a consequence of our continued growth and responds to our commitment to continue offering the best communication services to our clients, who want a comprehensive partner for their communication needs".explained our operations manager Silvia Peñalver.

19 April 2024

News

And we continue to grow in branding as well

We welcome Isabel Galiana as art director and Sandra Barreda as digital designer. In this way, we reinforce the area of Branding directed by Fernando Arteche, who works with his clients in the creation of their brands: positioning, identity, personality and expression at all points of contact with their audiences.

Do you want to meet these two professionals?

Isabel Galiana will be in charge of art direction and design at the consultancy. He has extensive experience in graphic design and has worked in creative agencies such as Está Pasando, La Familia and Iori Honte Estudio. He holds a degree in graphic design, design and visual communication from IED in Madrid and a Master in Motion Graphic from LightBox Academy.

Sandra Barreda joins Quum to strengthen the digital design area. She has a degree in graphic design from IED in Madrid and has previously worked at the design and editorial studio This Side Up, as a digital designer for clients such as the Museo Nacional del Prado and La Casa Encendida.

27 April 2023

News

Quum's big event in Marrakech

Our unit specialises in eventsQuumLive!, has designed, produced and executed the third edition of the Paytech Summit, the annual meeting of Ingenico with its customers and employees.

The venue chosen for the event was Marrakech, a city located in a strategic central point for the arrival of attendees from all continents. In addition to its geographical location, it is a city that represents diversity very well (several cultures coexist in it), and which is tremendously grateful for long events due to its wide range of plans and the proximity of the desert.

The event took place over ten days, during which the different business areas of the French multinational took the opportunity to hold parallel meetings with their teams while preparing the central moments of the event: the global sales meeting and the customer event.

Accelerating Together, the central theme of the event

The slogan created was integrated into a modern design with a nod to the 8-pointed Arabian star, which was introduced in the image of the event as well as in all the scenographic development and in the exhibition area, and which was also reflected in the rest of the contents.

In addition to the presentations, which took place on a dynamic stage with a large screen and live music and mapping, we built an exhibition area with 30 stands for the demonstration of new solutions and innovations in the payment industry.

Marrakech also offered us a myriad of venues for unique dinners: a traditional set of tents in the desert, historic palaces in the centre of the Medina or modern newly built venues to push creativity to the limit.

And because it's not all work and no play, we were also able to enjoy the treasures of Marrakech: the Agafay desertThe souk, where we got lost bargaining with local traders, or the Majorelle Gardens, an oasis of greenery and nature, are idyllic places for leisure or teambuilding activities.

16 January 2023

News

Which crypto experts to follow in 2023 for their knowledge and influence in the sector in Spain?

Our area of Financial Communicationwith the support of our partner Hallon, has carried out a qualitative and quantitative study based on the perception of: entrepreneurship, the promotion of third-party projects that contribute to the growth of the crypto-economy, the promotion of knowledge and training in the sector, and influence in the media and social networks.

As a result of this study, we present the biggest influencers of the crypto ecosystem in Spain at the end of 2022. They are the experts of the change of financial paradigm, precursors of decentralised finance, from different professional fields such as engineers, lawyers, economists, analysts, united by the interest of promoting entrepreneurship, innovation and an inclusive financial culture, an environment that allows each person to empower themselves and govern their money. They recognise that the ecosystem is in need of a purge so that transparency and regulation can underpin trust in this market.

1.- Jesús Pérez Sánchez, founder of Crypto plaza

Promoter of the largest crypto economy hub in Southern Europe, Crypto Plaza, a community created with the aim of becoming a global reference in the Crypto Assets and Blockchain sector, leading the Spanish-speaking market, from where Pérez contributes to new startups feeding the crypto ecosystem. Co-founder and first president of the Spanish Association of Fintech and Insurtech, this computer engineer, with an honours degree in Artificial Intelligence and a lover of classical guitar, stands out for his extensive experience as a technical stock market analyst, expert in Quantitative Trading and entrepreneur of projects such as Financialred, IAsesoria, Ahorro.net, Bolsa.com, Sersan Sistemas, Fintech Ventures and Roble Venture Capital, among others.

He is currently one of the main representatives of Spain in the main international financial innovation events linked to the crypto ecosystem, @speculation with more than 12,000 followers on Twitter and a network of around 18,000 professionals on LinkedIn. In his opinion, "The logic of innovation eventually prevails. It is difficult to ignore competitive advantages at the personal, corporate and, ultimately, state level. Europe is preparing to embrace crypto. We are now seeing a change in the discourse of many of the people who dismissed it as a scam or as a speculative phenomenon or for personal enrichment. It was probably one of the biggest strategic mistakes any innovation manager in the financial sector could have made".

2.- Leif Ferreira, CEO and co-founder of Bit2Me

Fullstack engineer, founder of Bit2Me. Bit2Me is a leading Spanish platform for Digital Assets, with more than 250 employees, 5 million users in around 200 countries, more than 150 cryptocurrencies available. More than 16,000 followers are witnessing the evolution of Bit2Me. In addition, this promoter of open financial systems is an advisor to the European Blockchain Committee (Brussels) and winner of the Fintech Americas hackathon in 2015 (Miami, FL). He is a benchmark as an industry player, leading the first platform registered by the Bank of Spain as a provider of virtual currency exchange and e-wallet custody services.

One of the pioneering initiatives promoted by the firm has been the "Bit2Me Academy" for institutions and retail investors. Another of the achievements of the firm led by Ferreira has been to add among its investors and promoters of the firm professionals with a successful track record in the field of finance such as Baldomero Falcones as Payments Advisor, after his time as CEO of MasterCard International, CEO of FCC and Managing Director of Banco Santander; Raúl Oliveira, former director of Kraken Europe and Zeeshan Feroz, former CEO of Coinbase Europe.

3.- Alberto Toribio, crypto and Web3 specialist

Considered among the 15 tech leaders of reference in Europe in 2020, since then, this young promise has not stopped entrepreneurship and advising institutions and companies such as the Ministry of the Interior, the Supreme Court, private firms such as Sony Entertainment or Telefónica R&D and has led Blockchain for 4 years at Caixabank. In 2014 he founded Coinffeine, a cryptocurrency exchange founded with Bitcoin as share capital and participated by a financial institution: Bankinter. In 2015 he founded the Blockchain unit at Grupo Barrabés. At the same time, he has co-founded start-ups such as NevTrace and he also worked for Bankia to launch the entity's tokenisation platform. @gotoalberto has 8,683 followers on Twitter and more than 7,200 on LinkedIn.

"My experience in Blockchain has led me to collaborate as an advisor with organisations such as the FED in New York, the European Commission in Brussels, the Ministry of Economy, the Congress of Deputies and the Bank of Spain, among others. I currently represent the cryptocurrency sector in Spain in the advisory committee of the CNMV, Toribio stresses.

4.- Miguel Caballero, Founder and CEO of Tutellus

Industrial Engineer and MBA from IE Business School. His life has always been linked to technological entrepreneurship. Co-founder of Quoba, Neomedia and MET, Caballero received the 2007 award for Best Entrepreneur of the Year (mobility sector) from the Ministry of Industry. @mcaballero has almost 16,000 followers on Linkedin and more than 8,100 on Twitter, through his personal website https://miguelcaballero.euHe tells about his projects: since 2020, he participates as co-founder in crypto companies such as Turin Labs, Redpill Ventures, Reental, Nash21, CryptoKuantica, FITtoken, Poesia.io.

Its main bastion as a disseminator of cryptoeconomics and asset tokenisation is Tutellus. It was born as an educational platform (it has trained more than 90,000 people in the crypto ecosystem and more than two million people in new disciplines covering specialisations in the Blockchain environment, Artificial Intelligence, cryptoeconomics, web applications and digital marketing, in the form of bootcamps).

Tutellus has evolved into a community that promotes the funding of crypto companies through a venture builder. Miguel is proud to get funding to grow the crypto ecosystem. "Anyone who wants to enter the crypto industry comes to us through training, we help them develop their project and even invest in it, to go from idea to company. With these 3 lines we close the circle and provide feedback to the community. Our token (TUT) is also the "turboriser" to optimise the three previous pillars". He is one of the Spanish entrepreneurs with the most practical experience in EdTech, Blockchain and asset tokenisation, author of the books "Bitcoin, Blockchain and Tokenisation for the restless" and "Decentralised Finance for the restless".

5.- Ángel Alexis Bautista Sánchez-Grande, founder and CEO of Conquer Crypto

Known as Alexis Bautista, founder of "Conquer Crypto", an educational platform specialising in the cryptocurrency ecosystem, NFTs and Blockchain development. As he defines "was born with the idea of helping our students to become cryptocurrency investors who know how to learn about crypto and blockchain, no matter what level they start from. On Instagram, @alexis_crypto has more than 95,000 followers and videos on his Youtube channel that together exceed one million views.

He stands out for his eagerness to excel from an early age, at the age of 11 he was already interested in technological development and at 21 he is one of the most recognised entrepreneurs in the industry, already involved in the creation and launch of decentralised projects.

6.- Cristina Carrascosa, lawyer and founding partner of ATH21

Specialist in Blockchain and cryptoassets, she has developed her professional career in international law firms such as Cuatrecasas, Broseta or Pinsent Masons, where she created and led the Crypto/Fintech practice worldwide. She is a partner at ATH21, the first law firm specialising in legal services for crypto-asset companies.

@ATH21cripto has 39,000 followers on Twitter and is one of the women leading the podium of experts as part of the original team of the Blockchain Observatory, a working group created by the EU for the practical and legislative development of Blockchain technology. Co-author of "Blockchain: The Industrial Revolution of the Internet", "They: Challenges, Opportunities and Threats in a Connected World", and "Disruptive Technologies, Regulating the Future". She is director of the Blockchain Programme at IE Law School.

7.- Marcos Muñoz, founder of Bitnovo

Founder of Bitnovo and Bitsa. Muñoz is a computer engineer, business angel with more than 20 years of experience; with a successful career creating companies in the universe of new technologies and decentralised finance. During this time he has developed projects around Blockchain, the Fintech ecosystem, specifically visionary in the field of cryptoassets and cybersecurity.

Its greatest achievement has been to give the European population access to cryptocurrencies in an easy and unbanked way. "Bitnovo's philosophy is to democratise access to cryptocurrencies by being faithful to the idea with which they were conceived, a free system, where the user is the custodian of their coins at all times and allowing people without access to FIAT money to have a way to store and transfer value. This also protects the user from cyber-attacks, Muñoz explains.

In his speeches @marcosmuorThe "Crypto-Economy" campaign invites you to discover and explore the possibilities of the crypto-economy, which it believes offers the greatest expression of financial freedom the world has ever known. "I think this is the part that Bitnovo brought to the crypto world that today remains a leader in the cryptocurrency redeemable giftcard sector with more than 40,000 points across Europe." he adds. Bitnovo signed an agreement with Eurocoin this year to install more than 100 cryptocurrency ATMs in Spain, making it the first country in Europe and the third worldwide.

8.- Javier Molina Jordà, crypto analyst

Economist, financial consultant, expert in digital assets. @Molina_Jorda is considered the most relevant media influencer given his wide range of collaborations in the media and events in the sector in which he leads the information on the crypto market, Blockchain, digital assets, etc. Regular contributor to El Confidencial, Finect, Estrategias de Inversión and Intereconomía. With more than 8,200 followers on Twitter. For more than ten years he was head of Equity Derivatives at Société Générale US and Spain. Strong advocate of training before making any kind of crypto investments as he proclaims through the media and events he leads.

9.- Joaquim Matinero Tor, Banking-Financial & Blockchain lawyer at Roca Junyent

Lawyers specialising in Banking-Financial & Blockchain law are an exotic element within the legal sector. Matinero Tor has positioned itself as a benchmark in these specialities with a proven track record in advising companies in the FinTech, Blockchain and eSports sectors. He plans to continue working and communicating on the challenges of the sector, which will be mainly: the creation of a secure regulatory framework, the entry of traditional investors into a disruptive ecosystem, and the creation or explosion of new business models, for example, linked to eSports, digital assets linked to the luxury sector, as well as the creation of new worlds ("Metaverses").

He has a LinkedIn network of around 25,000 followers. He is a member of the Regulatory Board of the Crypto Valley Association (CVA) based in Zug (Switzerland), a writer and co-author of the book "Blockchain: the industrial revolution of the internet", He is also an advisor to the Blockchain Space incubator, the first Blockchain accelerator programme in Spain. He is also a professor at ESADE, CEU San Pablo and the University of Lleida.

10.- Alex Puig, founder of Caelum Labs

Puig has been programming since he was 16 years old, and nine years ago he began to develop Blockchain technology. His dissemination facet led him to organise events for several years that allowed him to give lectures to the European Union and the United Nations to explain what it is and its potential in different areas, such as finance.

Along the way he founded Alastria, the first national semi-public Blockchain platform. He is founder of Caelum Labs, a Blockchain development company specialised in Digital Identity, where he leads the technical team. He is also a contributor in several open source projects related to web3 and advisor of some startups in the ecosystem. He has more than 26 thousand followers on LinkedIn.

11.- Covadonga Fernández, director of Observatorio Blockchain

If we talk about pioneering women in the sector, Covadonga Fernández is a reference. Founder and director of Observatorio Blockchain, created to follow the decentralisation process of the cultural and creative industries with Blockchain as a disruptive technology.

Specialist in Blockchain consultancy (Web3, NFTs and metaverses), @CuadraLabwith 20,945 followers on LinkedIn and more than 5,000 on Twitter, is a journalist by training, organiser of numerous events related to the crypto/Blockchain space, and has worked in various media outlets. Among them, Grupo Z and ABC newspaper. DIRCOM of the Madrid Chamber of Commerce and president of Telemadrid. Co-founder of Metasistant and responsible for the media and Blockchain lab located in the Decentraland metaverse.

12.- Alberto Fernández, IEB Professor

A software engineer and business developer, he has stood out during the year for his contribution of knowledge through the media, from the IEB, where he is part of the Blockchain and Digital Innovation expert faculty.

@albefero has more than ten years of IT experience as a technology trainer and consultant, and started working with Blockchain related technologies in 2014. Since then, he has developed a deep knowledge of Bitcoin, Ethereum and Hyperledger fabric, among others. Founder of Sistek, a management consulting company. Founder of several companies related to the decentralized products industry.

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