Branding

We build strong, relevant and useful brands that generate added value for our customers by making them preferred. From positioning, identity and personality to their expression and activation at all points of contact with their audiences.

Quum - Branding
Quum - Branding

Strategy

Analysis

Audit

Research

Brand platform

Purpose

Mission and vision

Attributes and values

Differential value

Positioning

Personality

Tone and style

Brand narrative

Brand architecture

Assets

Verbal identity

Naming

Tagline, claim and slogan

Brand story

Tone of voice

Verbal identity manual

Visual identity

Logo

Colours

Typefaces

Infographics

illustrations

Photographs

Visual identity manual

Applications

Corporate stationery

Dossier

Brochure

Presentation

Annual Report / ESG

Website

App

Newsletter

Ads and banners

RRSS

Video and motion Graphics

Packaging

Signage

Signage

Management

Activation strategy
Brand guardianship

Implementation

Mapping

Evaluation

Detection

Modification

Follow-up

Search