Business

Perspectivas_Economia_Mundial_2024
World Economic Outlook 2024

We start the year working with our client IEB submitting its report "World Economic Outlook 2024".. Proud to publicise this work, which promotes the financial education and which has developed Aurelio García Del Barrio ZafraD. in Economics and Director of the Global MBA with a specialisation in finance at IEB. Although this report is not very optimistic in its main conclusion: The global economy will continue to show signs of cooling and weakness. 

García del Barrio warns in the report that "Global growth estimates point to an environment of economic slowdown in which the transmission mechanisms of monetary policy to the real economy are beginning to show their effects more strongly, with credit contracting, labour markets weakening and inflation showing clear signs of moderation".

From the IEB, the expert points out that the impulse that fiscal policy has been providing will start to be withdrawn in 2024, in sync with the monetary tightening cycle.. The reduction in the inflationary rhythm has not yet reached the desired degree in terms of both the present rate and expected inflation, exceeding at both times the target set by the different central banks and confirming that economic policy still has to counterbalance a multitude of cyclical factors and different degrees of sensitivity to interest rates, as well as structural factors that emerged in the wake of the pandemic, such as the energy transition, deglobalisation, the relative scarcity of labour, the protectionism of resources and the greater role of fiscal policy.

Do you want to have the full report? You can download the full report here: https://online.fliphtml5.com/ymhls/pral/

Rand, FinTech estrategia de comunicacion y PR
Rand chooses us to lead its communication strategy.

Rand, FinTech specialised in promoting medium and long-term savings and wealth in Spain, has entrusted Quum's team to develop its communication and PR strategy.

Randborn in Barcelona under the entrepreneurial potential of Pol Martin in 2022, aims to become one of the most important savings and investment platforms in Europe in the coming years. "We expect to close this year with more than 45,000 registered users and by 2024, to reach 120,000 users", explains the company. To this end, "we need to strengthen communication as a valuable intangible for the brand, which is continuous, transparent and proactive. Above all, that allows us to transmit simplicity, security and closeness. QUUM's more than 30 years of experience and its specialisation in the industry FinTech has been a decisive factor for us in choosing it as our communication & PR partner".

Cristina Murgas, our director of the financial communication area points out that "we have believed in and promoted the FinTech ecosystem since its inception due to its innovative and disruptive potential. Spain is the third largest FinTech market in Europe, behind the United Kingdom and Germany, and stands out among the main countries in terms of the maturity of the sector. Generating influence, positioning the entrepreneurs of these companies and safeguarding the reputation of the sector has become part of our DNA and has allowed us to have a greater scope of consulting services within the financial industry".

ECO-ONE estrategia de PR
ECO-ONE chooses us to lead its PR strategy

The company specialising in making hotels sustainable has chosen Quum to be its communication partner. ECO-ONEborn in 2021 by the entrepreneur Carlos Fluixá and the interior designer Zdenka Lara, aims to consolidate its brand in Spain and make its new products and services known to the hotel sector, regardless of their size and type.  

ECO-ONE was created with the aim of helping hotels to become more sustainable in the most profitable way possible, under a single interlocutor and 360º. Through specialised products and services, its team of engineers and experts offer diagnosis, analysis and management of ad-hoc solutions in carbon footprint measurement, waste auditing, energy efficiency, training and sustainable interior design. More than 90 hotel chains and independent hotels already manage their sustainability strategy with ECO-ONE.

Quum has extensive experience in the field of sustainability and also the tourism sector. Quum's client references in the hospitality sector include Sol y Mar HotelsPol & Grace Hotel o The Organic.

About ECO-ONE

ECO-ONE is the external sustainability department for hotels at zero cost. Through products - with the only sustainable 100% Purchasing Centre - and specialised services, its team of engineers and experts offer diagnosis, analysis and management of ad-hoc solutions in carbon footprint measurement, waste auditing, energy efficiency, training and sustainable interior design.

Nash21 confía en Quum
Nash21 relies on Quum

We incorporate Nash21 in our client portfolio of QuumPR. We continue to lead the positioning of companies in the crypto-economy universe in Spain.

What is Nash21?

It is a company specialised in tokenising, marketing and offering new guarantees to participants in the rental market, integrating them from innovation into the crypto ecosystem. Tokenisation is the process of digitally representing a real asset, making it transactional. Nash21 transforms the traditional rental contract into a smart contract, that dormant asset now acquires value, allowing it to buy and sell contracts, advance rents, obtain guaranteed loans, optimise processes between participants in the real estate industry and democratise investments to new targets.

Nash21 was founded in Spain by four entrepreneurs: Nicolás Barilari, Miguel Caballero, Gabriela Roberto Baró and Jesús Pérez. Since the rental contract is tokenised in NFT format, uses that did not exist before are enabled, such as:

  • The possibility of charging rent by the day, without waiting until the end of the month.
  • Sell the rental contract to advance rents (e.g. the landlord usually charges 1,000 euros per month for 12 months, now he can advance part or all of the rent in a single payment).
  • Use the lease (the NFT) as a means of payment or collateral for loans.

For Quum the startup world is a new business niche where we can also innovate in the field of communication. For example, we have been pioneers in the creation of the corporate reputation of the Fintech and crypto sector where we have been the first partner and we have worked with the main employers in the sector, as well as advising companies such as Pagantis, Pensumo, Housers, Lendmarket, 2gether, Coinmotion, Bitnovo, Stocken Capital, Oubita, Tutellus, AsottechAEFI, the Spanish Crowdlending Association, etc. In addition, real estate is another sector with great experience for Quum in which we work for Grupo Lar or Gentalia.

Junta Anual de Inversores de AzValor
Another year of AzValor's Annual Investor Meeting

The asset management boutique founded in 2015 by Álvaro Guzmán de Lázaro, Fernando Bernad, Beltrán Parages and Sergio Fernández-Pacheco, AzValorhas once again placed its trust in Quum Comunicación for the production of its Annual Investor Meeting.

Thus, the division of events, QuumLivehas organised this hybrid format event, now in its 7th edition. The cinemas of Kinépolis in Alcobendas, in the Diversia shopping centre, was the place chosen for this event. Board.

The QuumLive team involved in the development and production of this event has been Borja NavasqüésCharles Berthommier and Beatriz Gutiérrez.

In addition, the development of the image of the event, and the recording and production of the video summary were carried out.

Parcesa renueva con Quum
Parcesa renews for another year with Quum

For the fourth consecutive year, the funeral service provider has entrusted Quum as its creative agency. The relationship between Parcesa and Quum began in 2019 when the company, with a history of more than 30 years, wanted to review its communication positioning and identity, to synchronise its differential values and its way of understanding service with its visual, verbal and experiential identity.

Since then the branding division, Quum Brand, has worked with Parcesa as a creative agency designing and creating all kinds of communication supports. In 2022 Parcesa has renewed its trust in Quum Comunicación for another year.

At the head of this account, Fernando Arteche, creative director of the agency. As part of the team, Cristina Morales.

If you want to know more about the creative process, you can find out more about it here here.  

Dioxinet nueva cuenta Quum PR
Dioxinet, new account for QuumPR

Dioxinet, a Spanish company, founded in 2004, specialising in Big Data, Artificial Intelligence and web application development, has entrusted our PR team with the design and execution of its corporate and product communication. Thus, the agency will work with the company's team, led by Jorge Arias, CEO and founder.

Our team has extensive experience in the IT sector having worked for companies such as Inetum (formerly Gfi), Ingenico or Software AGamong others. 

About Dioxinet

It is a Spanish company, founded in 2004, specialised in Big Data, Artificial Intelligence and web application development whose objective is to promote the digital transformation of companies and public administrations, offering technological advances and accompanying them, from the initial idea of the project to its completion.

Currently, its CAVAPP project, through Artificial Intelligence, aims to ensure the safety of citizens by collecting data and information from security cameras available in cities, as well as in means of transport such as trains, buses or facilities or ports and airports to prevent possible risks and ensure the protection of citizens.

Finaer estrategia de comunicación y PR
Finaer chooses us to lead its Communication & PR strategy.

The company specialised in offering rental guarantees has chosen Quum to be its strategic communication partner. Finaerborn in Argentina 10 years ago, aims to consolidate its brand in Spain after a year operating in the Peninsula. Its objective: to boost the real estate rental market, giving peace of mind to landlords, facilitating access to housing for tenants and streamlining the selection process for agencies, through its guarantee system and its comprehensive management service.

Founded by Nicolás Barilari and Óscar Lema in 2011. In Spain it has offices in Madrid, Barcelona, Seville, Malaga, the Basque Country and Cantabria, Asturias and Galicia, Valencia and Albacete, Murcia and Cordoba.

Cristina Murgas, Director of Communications at the financial area of QUUM Comunicación points out that: "The role of communication to raise awareness of how companies in the real estate sector are innovating, digitising, developing sustainable solutions and presenting new financing formulas in the crypto-economy environment is fundamental in the differentiation of new businesses. The sector is one of the traditional drivers of the Spanish economy. In the case of Finaer, the real estate industry is eager for innovative solutions that allow for greater growth and operational security among players who face various difficulties when contracting or renting real estate. That is why communicating the solutions offered by Finaer is unquestionably necessary. Our work in strategic support will have an impact on generating a favourable business climate, as well as strengthening the company's positioning and bringing its services closer to society".

Quum's client references in the Real Estate sector include Gentalia, Grupo Lar, Nash21, Vivia Homes o Jaime Valcarce.

Nueva cuenta Asottech
Asottech, new account of Quum Comunicación

The Spanish Tech Talent Association has entrusted Quum with its communication strategy. The aim of the Association is to contribute to the promotion and effective use of technological media in education and to promote innovative technological educational models, raising awareness of the positive impact they have on both employability and the real economy.

For its launch Asottech has selected Quum to design and implement its communication plan, including institutional relations. The account manager is Cristina Murgas together with the account executives Bárbara Vieites y Tatiana Böhm.

Quum has extensive experience both in the field of partnerships where he has worked, for example, for the Spanish Fintech and Insurtech Association or the Asociación de Crowdlending Española, in the educational field with the Council of Senior Citizens' Associations of Spain or the IEBand in the technological field with clients such as Inetum or Software AGamong others.

About Asottech

It already has 14 members nationwide: 4Geeks Academy, Assembler School, Codenotch, Geekshub Academy, Immune Technology Institute, Ironhack, Let's Coder, Le Wagon, Nuclio Digital School, The Bridge, Ubiqum, Upgrade Hub, Adalab and Wild Code School,

Juan Riva, president of Asottech, explains that "as a result of conversations between leading schools in the sector in the country, we decided to found the Asociación de Talento Tech de España. Our aim is to encourage and support innovative tech education models, promoting the work of these educational institutions and publicising their activity and positive impact on the economy and society"..

La bebida PHUNK confía en Quum
The PHUNK drink trusts Quum for its launch in Spain.

PHUNK, the new brand of Hard Seltzer designed for the tastes of consumers in southern Europe. This is why it is known as the Iberian brand par excellence of the Hard Seltzers, a new category of lightly flavoured carbonated alcoholic beverages with low calorie concentration and low alcohol content.

For its launch in Spain, the company has trusted Quum to design and implement its media and influencer relations plan and upcoming stakeholder events. The account manager is Saray Calvo with a team that has extensive experience in the beverage sector having worked for Vinos Sanz or Olara Wineries and currently for Protos Winery.

Phunk is made up of four concepts:

PH because it is literally water; FUN because it adds a bit of fun (alcohol) to a drink like water; FUNC is a beverage with a functionality because it has low calories, zero sugars and the convenience of a can and FUNK to create a brand and a community as iconic as American funk.

PHUNK is an environmentally responsible drink. Both its cans and cartons are 100% recyclable.

PHUNK can be purchased through its website www.phunk.es and of the Glovo Delivery (in Madrid and Barcelona), but it will soon be available in shops and department stores.

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