The Global College is an educational institution created by IE University. An international school that offers a unique educational proposal, the only institution that offers an International Baccalaureate in English in Madrid, offering an excellent education that allows students to adapt to the increasingly exponential and demanding changes of these times. Quumbrand was in charge of the design of its visual identity.
As a flag of this identity, an imagotype was created, a structure made up of two elements. A symbol, made up of a set of concentric circles representing, on the one hand, the institution's global nature, and on the other, its vocation to serve society as an amplifier of its know-how in the world of education. And a logo, consisting of a typeface in two versions, bold and light. The corporate colours selected for the brand were based on the IE University brand's chromatic palette, adding an intense, digital green to this group.
Based on this logo, a whole graphic system was generated, a system of typographies, colours, icons, illustrations and photographs, which made up the global graphic identity of the brand. To finalise the process, the new identity was implemented in all the institution's corporate and communication elements, both physical and digital. All this information was transferred to a user manual with all the guidelines for the correct use of the brand in any space and situation.
