In 2018, the JZI and Taiga Mistral funds created Luxida, an investment vehicle for the energy sector. Despite its young age, the electricity company has more than 100 years of experience thanks to a vertically integrated structure that works in the field of generation, distribution and commercialisation. Its objective is to have a positive impact on the areas where it operates by becoming an energy benchmark.
We opted for a logotext that, on the one hand, was free of artifice. Absent of any element that was not necessary for its clear understanding and that would facilitate its co-protagonism with other brands. On the other hand, it should be recognisable and memorable. A powerful and dynamic visual proposal formulated with an italic typography with some of its characters joined together symbolising a ray of energy.
"Quum was in charge of redesigning the group's masterbrand. The update of its logo, its visual ecosystem and all its corporate and sales materials, both physical and digital".
The brands that form part of the Luxida group are: Lersa Energía, Eléctrica Santa Clara, Las Mercedes, Empresa eléctrica de San Pedro and Luxida instalaciones. The portfolio is headed by the parent brand Luxida.
