Impact Bridge is a Spanish impact investment firm founded in 2018 with the premise that wealth can be generated by having a positive impact on society.
Our objective was to achieve visibility in Spain, both of the fund manager and of its relevant milestones and investees, managing to define an image of a firm that prioritises social impact over profitability, obtaining a good performance on both sides. We also wanted to raise awareness of Impact Bridge's value proposition in order to reinforce confidence in all the stakeholders. targetsThe impact funds are the benchmark funds with the greatest projection in Spain in their segment.
The key is to avoid being associated with the greenwashing and understand very well the needs of the different audiences and value differentiating elements such as the typology of its funds, which make Impact Bridge one of the pioneers in the sector in debt financing; its own impact measurement system; the launch of its chair together with IE University and its academic aspect; and the solvency and professional recognition of its team and advisory committee.
"The training role of Impact Bridge professionals has been enhanced with training meetings with specialised media to talk about what impact investment is and how to measure it".
The strategy has been based, above all, on working very well on the narrative and USP to achieve a boost in notoriety, both through media relations and by accompanying and strengthening its presence in relevant social economy and impact investment events, both its own and those of third parties.
For each milestone, an ad hoc strategy was designed, such as the transfer of the first fund from Luxembourg to Spain, where the announcement of Ferrovial's exit from Spain was used to favour a placement in the Spanish market. the Economist where to speak of the advantages that Spain also presents for the impact investment sector.
The training role of Impact Bridge professionals has been enhanced with training meetings with specialised media to talk about what impact investment is and how to measure it.