This consultancy firm has relied on Quum for its media positioning, especially for its ElenPAY tool. After several months in which we have positioned ElenPAY and Giacomo Collini, its Managing Director, as an expert in the main cryptocurrency and economic media, as well as in some general media such as ABC or La Razón, they have decided to make a strategic shift and focus on the world of gaming.
E-Gaming is a niche that Clovr Labs had its eye on for some time due to the opportunity that cryptocurrencies represent as a payment method for regulated operators. The consultancy wanted to position ElenPAY as a payment processor of reference in the gaming sector and this meant a drastic change not only in the relationship we had with the media, but also in its strategic focus. The challenge for Quum was huge, and in addition to a media positioning, we saw the opportunity to transcend in the sector in an institutional way.
