We are in charge of the coordination and strategy of Encarna Group, the parent company and the three brands: La Finca, CARNIco and Casa de Vacas, with emphasis on the needs and life cycles of each one, in order to position them as quality brands and aligned in their essence with ESG issues.
Our strategy is to understand and convey in every detail its business model focused on the product, the animals and a way of seeing life, in order to value the values of the Encarna Group: innovation, quality, sustainability and commitment.
We have developed a very qualitative press office focused on interviews / reports, product mailings to media and influencers, organisation of events, participation in image events. We also take care of the maintenance of the LFNC News blog both in terms of editorial and logistics based on SEO reports.
We have also worked for several years on the promotion of social networks (Facebook and Instagram + Tik tok and Youtube) by developing our own content strategy and encouraging users to share content; daily community management of brands' social networks according to their needs; dynamisation and customer service; online reputation management; management of Paid Media campaigns and audiovisual consultancy and briefing.
En 2024 se consiguen 240 artículos publicados con un valor publicitario de 1,5 millones de euros y un ROI del 60%.