Education Fund Management

Branding and education

Company created in 2005 dedicated exclusively to institutional "Endowment-type" management of financial assets. The company was created as the "Management Company" of the Foundation of the University of Navarra and subsequently grew by advising other institutions and creating a new fund that allows other minority investors who want to invest according to this management philosophy to enter the market.

In 2014, the company required Quum's services to revitalise its brand and all its commercial tools in line with the new challenges it faces. Within the financial industry, so saturated with products and so leveraged in its distribution capacity, it is essential to differentiate oneself and convey a management style and reputation in a strong brand image. achieved on the basis of proven results and years of accumulated experience.

mockup publicacion Gestion fondo educativo

After auditing both the company and its competitors, an action plan is proposed to revise the company's naming, redesign its brand and update all its commercial tools; sales dossier, digital communication and press advertising. From Gesfoned we changed to Gestión de Fondo Educativo (GFED), a change of naming justified by the low understanding of the product under the previous name. The next step was to redesign the logo under the new name. The new logo structure was based on transmitting on a graphic level the essence and origin of the company, the management of educational funds, so we used a visual language with classic and solid reminiscences.