Red.es is a public entity that works to ensure that Spanish society takes full advantage of the potential of the Internet and new technologies. Its objective is to promote employment, supporting companies that aspire to be at the forefront of digital technology and creating training and consultancy programmes for SMEs and entrepreneurs.
This body is also responsible for promoting savings and efficiency in the public sector through the implementation of Information and Communication Technologies (ICT). The ICT Demonstration Centres are spaces where regional ICT companies can show innovative technological products and services to SME users in a practical way. They will also serve as a meeting point between ICT innovation and the needs of SMEs.
The Imagotipo consisted of a symbol, a cube through which multiple lines of colour entered and exited, and a logotext that named the product. The brand architecture was designed for all the centres by autonomous regions, its graphic universe and guidelines were established, its branding place and signage and its corporate brandbook was designed.
