Capital Strategies Partners is an independent securities agency regulated by the Spanish Securities and Exchange Commission (CNMV), specialising in the search for talented managers for local distribution. After more than a decade of successful professional career, the management asked themselves whether the excellence in the service of their activity was reflected in the visual identity with which they presented themselves to the world. A company with an excellent visual identity extrapolates its excellence in the practice of its activity.
After studying your current brand, its weaknesses and strengths within the sector, analysing your competition and insights, we came to the conclusion that rebranding was to be more of a revolution than an evolution. It was necessary to be disruptive with a new point of view on branding radically opposed to the current one. A solid, simple and functional style of visual and verbal communication that responds to a business model that, although it has maintained its essence in essence, has changed in the forms and ways of presenting itself to its audiences. In this context, a change in the visual identity was proposed that would respond to revised and restyled values and positioning.
The new visual identity is composed of a logotext and a symbol (Imagotipo). A sans serif typeface, solid and balanced under a pyramid composition and with a gesture that identifies the graphic structure at a glance, a horizontal cut that bites into the lower half of the typeface. This structure is accompanied by an imagotype, a brand shortcut, a condensed capital C that functions as a minimal representation of the brand and allows us to expand the visual universe of the brand.
