Ingenico, a French multinational company in the payment methods sector, commissioned us to design and organise a double event: its annual management meeting and its meeting with major clients. A total of 700 attendees over five days in the city of Madrid. We adapted the Meliá Castilla hotel to adapt its image to that of a technological hardware and software solutions company.
Creating a single environment in which the various presentations were held and the services offered by Ingenico and its technology partners were presented. Thus, the entire event took place in a forum with an integrated agora where the meetings took place, alternating visits and "one to one" appointments at the different stands with presentations, meetings and group activities within the agora.
The aim of the meeting, under the slogan "Delivering value", was to reinforce the brand image, showcase the products and services of Ingenico and its technology partners, and strengthen ties between attendees.
To this end, in addition to the forum, the internal communication event included an online training plan in the months leading up to the meeting and a final team competition in the style of "Got Talent", as well as team building to encourage creativity and collaboration by creating a complex chain reaction together.
"The aim of the event: a great musical show, with awards ceremony, and an immersive dinner on a journey through Spanish art from Atapuerca to Miguel Barceló".
