{"id":4574,"date":"2023-06-06T00:00:00","date_gmt":"2023-06-05T22:00:00","guid":{"rendered":"https:\/\/quum.com\/la-familia-sigue-creciendo-almudena-alonso-directora-general-de-deva-y-directora-de-desarrollo-de-negocio-innovacion-y-esg-de-quum\/"},"modified":"2024-08-02T10:30:30","modified_gmt":"2024-08-02T08:30:30","slug":"la-familia-sigue-creciendo-almudena-alonso-directora-general-de-deva-y-directora-de-desarrollo-de-negocio-innovacion-y-esg-de-quum","status":"publish","type":"post","link":"https:\/\/www.quum.com\/en\/la-familia-sigue-creciendo-almudena-alonso-directora-general-de-deva-y-directora-de-desarrollo-de-negocio-innovacion-y-esg-de-quum\/","title":{"rendered":"The family continues to grow: Almudena Alonso CEO of DEVA and Director of Business Development, Innovation and ESG at Quum"},"content":{"rendered":"

We start June with two excellent pieces of news: we start the integration with Deva and Almudena Alonso joins us, a great professional linked for more than 20 years to the world of consultancy.<\/strong> communication.<\/strong><\/p>\n\n\n\n

It has been four years since we bought the consulting firm Deva<\/a>. And the time has come to start the integration with our communication area which has been led by Silvia Pe\u00f1alver<\/a> for 20 years and who will continue to lead the area after completing the merger. We have appointed Almudena Alonso as general manager of Deva and director of business development, innovation and ESG at Quum. This appointment responds to our strategic plan that aims for sustained growth in our different business areas through the strengthening of its brand in Spain, the improvement in innovation processes and the incorporation of strategic reinforcements to an expert and cohesive team.<\/strong><\/p>\n\n\n\n

In 2019, we acquired Deva<\/a> to complete our offer of corporate, financial, reporting and sustainability services in a clear commitment to strengthen our position in the communications market. On 1 January 2024, Deva will be permanently integrated along with its clients, team and practices.<\/p>\n\n\n\n

\"With her transversal role, Almudena will help drive Quum's ambitious growth plan, which has its pillars in the consolidation and development of the current culture and team, the strengthening of the ecosystem of collaborators that nurture the agency's expertise, and the constant search for excellence\".<\/em>he explained Juan de la Mora, CEO of Quum Comunicaci\u00f3n<\/a>. \"We are happy to incorporate a professional like Almudena, with previous experience in integrations, who will support the rest of the management team in the generation of valuable proposals and services\".<\/em>, Javier Lapresa<\/a>Quum's managing director.<\/p>\n\n\n\n

Almudena says that she faces the challenge of integration and the creation of the positioning and progress of the firm and the deployment of its range of services with great enthusiasm: \"I am looking forward to it,\" she says.Quum has an extensive and solid track record in the market and, above all, it has an exciting project ahead of it that I am proud to be part of. My challenge, beyond articulating an orderly integration for our clients and team, will be to help conceive and offer new products and services, to push for even more creative and multidisciplinary workforces and to highlight the responsible and ethical management that characterises the firm\".<\/em><\/p>\n\n\n\n

Do you want to know the professional profile of Almudena<\/a>?<\/strong><\/p>\n\n\n\n

She specialises in intangible management, reputation, culture and sustainability strategies. Alonso has developed an extensive professional career in communication agencies such as Edelman or Villafa\u00f1e & Asociados. For a decade she was the Managing Director of Cohn & Wolfe in Spain. After the merger with Burson, she worked as Director of Innovation and Corporate Development at BCW in a role driving integration, and later as Senior Director of reputation and sustainability at LLYC. She is a former President of the Association of Communication Agencies of Spain (ADC) and holds a Degree in Advertising and Public Relations from the Complutense University of Madrid, a Master's Degree in Marketing and Commercial Management from ESIC, a Master's Degree in Digital Marketing from EAE and has completed the Promociona Programme at ESADE and CEOE.<\/p>","protected":false},"excerpt":{"rendered":"

Arrancamos junio con dos excelentes noticias: iniciamos la integraci\u00f3n con Deva y se incorpora Almudena Alonso, una gran profesional ligada desde hace m\u00e1s de 20 a\u00f1os al mundo de la consultor\u00eda de comunicaci\u00f3n. Se cumplen cuatro a\u00f1os desde que compramos la consultora Deva. Y ha llegado el momento de iniciar la integraci\u00f3n con nuestro \u00e1rea […]<\/p>\n","protected":false},"author":1,"featured_media":5546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[29,91],"class_list":["post-4574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-comunicacion","tag-sostenibilidad"],"_links":{"self":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/comments?post=4574"}],"version-history":[{"count":1,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4574\/revisions"}],"predecessor-version":[{"id":5547,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4574\/revisions\/5547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media\/5546"}],"wp:attachment":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media?parent=4574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/categories?post=4574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/tags?post=4574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}