{"id":4519,"date":"2021-12-14T00:00:00","date_gmt":"2021-12-13T23:00:00","guid":{"rendered":"https:\/\/quum.com\/la-bebida-phunk-confia-en-quum-para-su-lanzamiento-en-espana\/"},"modified":"2024-08-08T02:08:34","modified_gmt":"2024-08-08T00:08:34","slug":"la-bebida-phunk-confia-en-quum-para-su-lanzamiento-en-espana","status":"publish","type":"post","link":"https:\/\/www.quum.com\/en\/la-bebida-phunk-confia-en-quum-para-su-lanzamiento-en-espana\/","title":{"rendered":"The PHUNK drink trusts Quum for its launch in Spain."},"content":{"rendered":"<p class=\"wp-block-paragraph\">PHUNK, the new brand of <em>Hard Seltzer<\/em> designed for the tastes of consumers in southern Europe. This is why it is known as the Iberian brand par excellence of the <em>Hard Seltzers, <\/em>a new category of lightly flavoured carbonated alcoholic beverages with low calorie concentration and low alcohol content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For its launch in Spain, the company has trusted Quum to design and implement its <strong>media and influencer relations plan and upcoming stakeholder events<\/strong>. The account manager is <strong>Saray Calvo <\/strong>with a team that has extensive experience in the beverage sector having worked for Vinos Sanz or <a href=\"https:\/\/www.infoperiodistas.info\/noticia\/16199\/Quum-Comunicacion-agencia-para-Grupo-Bodegas-Olarra\">Olara Wineries<\/a> and currently for <a href=\"https:\/\/www.quum.com\/en\/bodegas-protos-y-sol-y-mar-hoteles-dos-nuevas-cuentas-para-quum-comunicacion\/\">Protos Winery<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phunk is made up of four concepts:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PH<\/strong> because it is literally water; <strong>FUN<\/strong> because it adds a bit of fun (alcohol) to a drink like water; <strong>FUNC <\/strong>is a beverage with a functionality because it has low calories, zero sugars and the convenience of a can and <strong>FUNK<\/strong> to create a brand and a community as iconic as American funk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PHUNK is an environmentally responsible drink. Both its cans and cartons are 100% recyclable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PHUNK <\/strong>can be purchased through its website <a href=\"http:\/\/www.phunk.es\">www.phunk.es<\/a> and of the <a href=\"https:\/\/glovoapp.com\/es\/es\/\">Glovo Delivery<\/a> (in Madrid and Barcelona), but it will soon be available in shops and department stores.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/quum.com\/wp-content\/uploads\/2024\/07\/logophunk.png\" alt=\"\" class=\"wp-image-24045\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Llega a Espa\u00f1a, PHUNK, la nueva marca de Hard Seltzer pensada para los gustos de los consumidores del sur de Europa. De ah\u00ed, que sea denominada como la marca ib\u00e9rica por excelencia de los Hard Seltzers, una nueva categor\u00eda de bebidas alcoh\u00f3licas carbonatadas ligeramente saborizadas con baja concentraci\u00f3n de calor\u00edas y reducida graduaci\u00f3n alcoh\u00f3lica. Para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[79,76],"class_list":["post-4519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-comunicacion-bebidas","tag-experiencia"],"_links":{"self":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/comments?post=4519"}],"version-history":[{"count":1,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4519\/revisions"}],"predecessor-version":[{"id":4521,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4519\/revisions\/4521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media\/5879"}],"wp:attachment":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media?parent=4519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/categories?post=4519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/tags?post=4519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}