{"id":4514,"date":"2021-11-30T00:00:00","date_gmt":"2021-11-29T23:00:00","guid":{"rendered":"https:\/\/quum.com\/feliz-dia-del-influencer\/"},"modified":"2024-08-08T02:19:57","modified_gmt":"2024-08-08T00:19:57","slug":"feliz-dia-del-influencer","status":"publish","type":"post","link":"https:\/\/www.quum.com\/en\/feliz-dia-del-influencer\/","title":{"rendered":"Happy Influencer Day!"},"content":{"rendered":"

The 30th of November is celebrated Influencer Day<\/em> to recognise all those people who inspire others thanks to their content. Although the celebration of this day is very recent, the date dates back to 30 November 2016, the figure of the influencer is not really so new. Those of us who have been working in this sector for years were already \"using\" celebrities in the last century to promote products, companies or even campaigns<\/a>. However, with the emergence of social media, the so-called \"digital influencers\" have appeared. In other words, people like any of us, who have managed to consolidate an important audience, thanks to the content they share on their social networks or blog and which the public can easily access.  <\/p>\n\n\n\n

Influencer is an anglicism used in reference to a person with the ability to influence others. Of course, it is not a word accepted by the RAE<\/a> which, as an alternative, proposes the term influential.<\/p>\n\n\n\n

Rivers of ink have been written about the power of influence and the new terms in vogue such as micro or nanoinfluencers. For example, we remember the case of Ariana Renee, the influencer with more than 2.5 million followers who was unable to sell 36 T-shirts to launch her own brand. Another influencer, @kissmyelite<\/a>He commented on this case: \"focus on building real loyalty and not on the number of followers because most of them won't buy anything from you\".<\/p>\n\n\n\n

According to the report The state of Influencer Marketing<\/a> Only 40% of active content creators worldwide are free from various forms of fraud, such as buying followers or paid comments. Research conducted by Kaspersky Kaspersky<\/a>explains that 74% of Spaniards say that they interact with the influencers they follow. And above all by commenting on their publications (46%) and reacting to their publications or stories (40%). The same percentage say that learn from influencers on topics such as health, hobbies, news or style.<\/strong> And 45% say that influencers provide them with an escape from reality and everyday problems.<\/p>\n\n\n\n

So is it a panacea for communication or a lie? It is neither. We know from experience that implementing influencer marketing<\/em> is effective. Think of the power of prescription, for example, of gamers. But logically, influencers must be within a broader communication strategy.<\/strong> And of course, be clear about the objective of the campaign and share it with the influencer, previously analyse their community and what they can contribute, etc.  <\/p>\n\n\n\n

In short, they are an important part of our clients' communication and their work contributes to our objectives. It is a must<\/em> in the communication strategy. Thus, we work together and wish you all a happy #InfluencerDay<\/sup><\/strong><\/p>\n\n\n\n

Silvia Pe\u00f1alver<\/p>\n\n\n\n

Director of Quum PR<\/a><\/p>","protected":false},"excerpt":{"rendered":"

El 30 de noviembre se celebra El D\u00eda del Influencer para reconocer a todas aquellas personas que inspiran a otras gracias a sus contenidos. Aunque la celebraci\u00f3n de este d\u00eda es muy reciente, la fecha se remonta al 30 de noviembre de 2016, realmente la figura del influencer no es tan nueva. Los que llevamos […]<\/p>\n","protected":false},"author":1,"featured_media":5883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[29,74],"class_list":["post-4514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tribuna","tag-comunicacion","tag-influencers"],"_links":{"self":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/comments?post=4514"}],"version-history":[{"count":1,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4514\/revisions"}],"predecessor-version":[{"id":5884,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4514\/revisions\/5884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media\/5883"}],"wp:attachment":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media?parent=4514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/categories?post=4514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/tags?post=4514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}