{"id":4403,"date":"2017-02-02T00:00:00","date_gmt":"2017-02-01T23:00:00","guid":{"rendered":"https:\/\/quum.com\/exito-en-la-comunicacion-de-la-asociacion-espanola-de-fintech-e-insurtech\/"},"modified":"2024-08-09T00:43:32","modified_gmt":"2024-08-08T22:43:32","slug":"exito-en-la-comunicacion-de-la-asociacion-espanola-de-fintech-e-insurtech","status":"publish","type":"post","link":"https:\/\/www.quum.com\/en\/exito-en-la-comunicacion-de-la-asociacion-espanola-de-fintech-e-insurtech\/","title":{"rendered":"Successful communication by the Spanish FinTech and InsurTech Association"},"content":{"rendered":"<div class=\"description\">\n<div class=\"wysiwyg first_letter\">\n<p>This is the year of the positioning of Fintechs in Spain. After 2016, in which the Spanish FinTech and InsurTech Association (AEFI) was formed, managing to consolidate with almost 90 members, the Association has now presented the regulatory White Paper, a success that can be measured in terms of communication impacts, regulatory initiatives and representativeness of a sector with great potential for the Spanish economy.<\/p>\n<p>The latest information milestone has been the\u00a0<strong><em>Launch of the White Paper on FinTech Regulation in Spain,<\/em><\/strong>\u00a0\u00a0an initiative that seeks to promote a framework of ideas and proposals for regulatory changes that favour the business activity of FinTech operators in the Spanish financial sector. These regulatory changes have been identified as nuclear to contribute positively to improving the competitiveness of the financial industry (Banking, Investment Services and Insurance), in the interest of consumers.<\/p>\n<p>Achieving maximum notoriety for the Association in the media and through influencers, as well as positioning the Association as a solid and transparent entity in which the main companies in the sector are integrated, and its spokespersons as top experts, has been the challenge for QUUM Marketing &amp; Communication in this first year of the AEFI's existence.<\/p>\n<p>Under the direction of the Financial and Institutional Area of QUUM, led by Cristina Murgas, the Association has built a positive reputation, with the capacity to influence its different stakeholders. Working not only on the notoriety of the institution but also generating reference information on the sector in other countries and transferring to society the drive, entrepreneurship and innovation of the companies in the FinTech and InsurTech sector.<\/p>\n<p>The AEFI, under the strategic advice of QUUM, has promoted the dissemination of information and training on the necessary legal environment for FinTech and its recognition as a productive sector in Spain, the essential support for technology start-ups so that they continue to generate employment, as well as the creation of content on:<\/p>\n<ul>\n<li><strong>Social outreach:<\/strong>\u00a0A change in the financial sector model, an example of digital transformation of all productive sectors of society.<\/li>\n<li><strong>Innovation as differentiation:<\/strong>\u00a0FinTech and InsurTech, disruptive sectors - new competitors to the financial sector that have technology in their DNA and the customer at the core of their strategy, talent + entrepreneurship.<\/li>\n<li><strong>New consumer experiences<\/strong><strong>:<\/strong>\u00a0A digital revolution, a challenge for the financial industry, is changing customer habits.<\/li>\n<li><strong>Sophistication of the financial sector<\/strong>The new, more efficient and cheaper initiatives and services to be able to buy, sell and operate with new ways of relating to the customer.<\/li>\n<li><strong>Market opportunities in the global environment<\/strong>Spain has the capacity to become a financial hub in Europe.<\/li>\n<li><strong>Visibility to startup accelerators\u00a0<\/strong><strong>and projects supporting the FinTech and InsurTech sector.<\/strong><\/li>\n<li><strong>Benefits of new financial players:<\/strong>\u00a0Businesses with transparent and agile operations, more efficient and competitive.<\/li>\n<li><strong>Visibility to new profiles<\/strong>\u00a0who do not believe in traditional banking, the millennials.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"clearfix\"><\/div>\n<div class=\"sociallinks\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Este es el a\u00f1o del posicionamiento de las Fintech en Espa\u00f1a. Tras un 2016, en el que se constituy\u00f3 la Asociaci\u00f3n Espa\u00f1ola de FinTech e InsurTech (AEFI), logrando consolidarse con casi 90 miembros, ahora la Asociaci\u00f3n ha presentado el Libro Blanco regulatorio, un \u00e9xito\u00a0 que se puede medir en t\u00e9rminos de impactos de comunicaci\u00f3n, iniciativas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"_links":{"self":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/comments?post=4403"}],"version-history":[{"count":1,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions"}],"predecessor-version":[{"id":5995,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions\/5995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media\/5994"}],"wp:attachment":[{"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/categories?post=4403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quum.com\/en\/wp-json\/wp\/v2\/tags?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}